Our Story

Welcome to Fancy Fluff!

We are a little factory perched in heaven creating the plushest, fanciest and cutest baby products for your little one.

Our angels work round the clock to put each product together using their magical threads.


At Fancy Fluff, we understand the first few months of a baby's life help to lay the foundation for sleep and wellness. Fancy Fluff products deliver just what you need to create a safe and comfortable nursery environment, giving you fewer reasons to worry and more time for you to focus on bonding with your baby.

Keep it Fancy!

All our products are…

Straight from Baby Heaven!



We are spreading the love and care far and wide!

We are currently available across Firstcry, Babies R Us, Babycare & Toonz Retail stores as well as all the top stores close to you in India.

In February 2017 we were the No.1 Baby Bedding Brand on Firstcry.com.

We have also garnered tie ups with a number of maternity hospitals some of whom include the widely reputed Cloud Nine Hospital and Dr. Rita of Nine Months Pregnancy 

And guess what habibi!

Our magic has made its way into LANDMARK GROUP, the largest online chain of baby stores in the Middle East, Babyshop, and we are now available across their 200+ stores!

Looking forward to sprinkle all our pixie dust on your little ones and be a part of their treasured sleep.